The excellence of playing cards meets the world of tattooing
On June 25, Dal Negro presented the first Limited edition, “Predatory Prey,” a deck of collectible cards signed by tattoo artists Demjs Priamo and Andrea Pietrobon.
- The Dal Negro company
Dal Negro is the quintessential Made in Italy brand of playing cards, board and board games.
Passion, imagination and technique represent the values of this historic company founded in Treviso in 1939. Dal Negro has always stood out for its innovative capacity in both printing technologies and creativity.
Today he enters the world of collectible cards with the “Dal Negro Collection” project.
- Prey and Predators
“Predatory Prey is an expression of refined Made in Italy craftsmanship, capable of distinguishing itself through quality materials and graphic creativity.
Demjs Priamo and Andrea Pietrobon‘s theme is a tribute to nature.
- The launch event
The launch event for Prey and Predators was held at the iconic 10 Corso Como address in Milan. Perfect setting in the city where all the novelties arrive.
- “Prey Predators,” classicism and contemporary language
We combined the classicism of cards with the novelty of tattooing
The world of tattooing, an artistic territory rich in symbols and metaphors fascinates an increasingly diverse audience.
The Prey and Predators deck invokes the universe of nature through animals. The cards are made of duplex board, painted, tarred and calendered.
It is Demjs Priamo’s drawing of foxes and swallows in color, while it is Andrea Pietroso’s sharp, decisive hand behind the snakes and hares.
The snake, in particular, represents a common thread that runs through the entire deck: it appears not only among the cards, but also on the back and packaging, as well as in the Picca. Eastern mythology attributes wisdom and mystery to the serpent evolution
- Special cards and hidden meanings
In Dal Negro’s new signature deck, some cards feature whole figures that, side by side, make up a summary image of the Prey Prey concept, enhancing specific numbers important in the game of Burraco.
- The super limited edition special papers
Inside only some decks are special cards with a mirror finish. The case enclosing the bestiary of “Prey Predators” is made of paste-colored cardstock, in a green hue, to evoke the deep, intense color of the forest
A bronze-colored print and hot foil on the outside of the pack embellishes it, and as a final touch to close the box, a stamp-like adhesive seal is then applied to the top.
- Collection, innovation, play
“Dal Negro is a company with strong roots and a constant look at innovation.
A product designed not only to be collected, but also to be fully playable: because our goal remains to bring to life, through play, authentic and engaging experiences.” say Franco Dal Negro, Chairman of Dal Negro, and his daughter Emilia Dal Negro, Administrator and Company Director.
- Dal Negro and Burraco Society
Dal Negro is a sponsor of Burraco Society, the club created by Maurizio Cattelan and Paride Vitale for a series of exclusive monthly events in which to be in different locations at the burraco game table.
