Dalfilo and Leone 1857 join forces for a partnership. A limited edition is born, all to be discovered … with the senses.
In the midst of Milan Fashion Week, it is not only clothes and accessories that take center stage. The home requires the same attention as our bodies, and the bed that greets us at the end of the day deserves a gift.
It took an innovative textile brand like Dalfilo to think about candy. The startup, founded by Matteo Bertasa and Davide Trabucchi in 2020, aims to create synergies with other iconic Italian-made brands, not necessarily from the same sector.
This is the case with the collaboration initiated with Leone 1857, one of the most beloved brands in the Italian confectionery tradition.
Fabrics and candy, Dalfilo and Leone 1857 launched the exclusive “Blueberry” shade a few days ago, inviting you to rediscover a sweet and sensory experience, where the deep blue of blueberry envelops body and mind.
“The blueberry is a real and symbolic fruit. Rich in antioxidants and known for its benefits on vision and memory, it becomes a metaphor for curious eyes and lively minds. Deep blue evokes introspection, calm and wisdom, but also creativity and imagination. A color that accompanies childhood play and the relaxation rituals of adulthood “Gorgia Galli, Head of Marketing & Content at Dalfilo.
The sheets are made of the beloved Dalfilo percale. It has a 200 TC, threads-per-square-inch weave that ensures a soft, breathable fabric, and the dense weave ensures strength and high quality. It is a natural thermoregulator: it regulates body temperature 365 days a year, and becomes even softer wash after wash
The new shade represents the meeting of design, heritage and innovation, and is available in sheets, comforter covers and loose.
Leone 1857, with its recognizability and more than 100-year history, helps shape a color that evokes memory, sweetness and creativity.
” This collaboration with Dalfilo is an example of how our DNA can dialogue with different worlds without losing authenticity. Just as we have always sought the best raw materials to give life to a unique taste, Dalfilo expresses the same attention through the quality of its yarns: two excellences that come together to transform inspiration into a sensory experience “, explains Mario De Luca, marketing director of Leone 1857.
Dalfilo wants to reach different targets with new languages. This touch of Italian sweetness and magic will be able to capture the attention of a diverse and open audience. Marketing that breaks through the hearts of those who also like to play with bedding, which is perhaps not promoted enough.
Each purchase of complete blueberry hue will be accompanied by a branded box of special edition blueberry-flavored Leone tablets to complete the experience with a touch of memory and pleasure.
The Blueberry collection can be purchased online at www.dalfilo.com https://www.dalfilo.com/eat Casa Dalfilo, 39 Via Marghera, Milan.
The official launch of the collaboration was celebrated on Wednesday, September 17, at Casa Dalfilo. For the ‘occasion, Sandra Ciciriello’s restaurant caterer https://www.142.restaurant/ made a sensational tartlet with blueberry psticcera cream and Leone blueberry pastilles.
