RERERI opens its first in-store store at Piero Tucci’s in Florence’s Piazza della Signoria. On the first day there are lines to get the bags.
The Rereri brand
Rereri is the brand that combines Florentine luxury craftsmanship and sustainability . Founded by entrepreneurial designer Franco Gabbrielli – RERERI was born as a concrete response to an environmental need. In fact, the initials of the brand Rereri stand for responsible and revolutionary recovery. The highest quality reclaimed leathers from the archives of the most important luxury brands are used to make RERERI bags.
Rereri and Piero Tucci
Rereri is a brand but also an innovative and engaging concept. Piero Tucci is a high-end reference name with strong ties to the territory – the excellence of a long manufacturing tradition and the solidity of a historic maison. Together they mark a small revolution in fashion. Hence the union of the two realities.
Agreements have been made with major Italian and French luxury brands that can no longer destroy excess materials . We were able to give a fashion look and create a cool and contemporary collection with the recycled material
The reason for Rereri’s success
Rereri is pure craftsmanship and marks a change in the fashion industry turned toward sustainability. In addition, the made-in-store concept emphasizes manual labor, inspiring customers to make contact with the product. To experience live bag building and to be in one of the world’s most famous art cities and on one of the most important Squares is true luxury.
Rereri is km zero. All components are made in-house One item is declined in 4 sizes, but more than 3 million assemblies are possible.
Rereri and “Made in store”
Each Rereri bag comes to life exclusively in the boutique; the customer chooses model and color and in 25 minutes has her bag, thus living an exclusive shopping experience. This exclusive process combines craftsmanship, sustainability and human relationship, in the contemporary era of the industry. The customer is no longer a mere buyer, but becomes the absolute protagonist of the creative process, collaborating directly with the designer assistants to choose materials, colors, finishes and details.
Rereri and the Marguerite Exchange
MARGHERITA, the first and only collection of RERERI bags made using the finest reused leathers, was previewed during the Pitti days. Margherita is available in four sizes – mini, small, medium and large – and is distinguished by its trapezoidal shape and high modularity; it comes in monochrome, two-tone, bold combinations and custom solutions assembled directly by the designer assistants in the boutique. The interior is finished in the iconic RERERI green, while buckles and applied logo stand out in an elegant contrasting white.
Spoiler : a workshop will also be opened at Palazzo della Signoria with a social table where you can live the full experience once you choose the bag you want, you can assemble it with the help of designers.
There is no online sale because it is not green, you can only find it in stores. The smallest one costs 297 euros.
PieroTucci store on Via Gondi 4/6 R, corner of Piazza della Signoria Florence
