Young, selected, iconic: Tuxedo Society the exclusive members’ club of global lifestyle
There is a new language of luxury that has no fixed address, does not display plaques at the entrance, and does not live in private rooms. It is a luxury that moves, that chooses time even before place, that takes shape only when everything is aligned: people, context, energy. Tuxedo Society was born exactly here, as a youth-only club capable of transforming sociability into cultural experience and membership into a true relational passport. Not a place, but an ecosystem. Not a calendar, but a curatorship.
Since February 2025, when the membership was first opened to the public, the striking figure is not just the economic figure, but the selection: about 100 members chosen out of more than 14,000 applications. A number that tells of a precise will to build a tight, coherent community, aligned in values and vision. Leading it are three founders with different and complementary looks: Gabriele Bonini, Riccardo Capotosti and Filippo Pignatti Morano. Together they have transformed a generational intuition into a cultural infrastructure where aesthetics, access and belonging coexist without forcing.
The first surprise is the membership. High, very high for an under-40 club: between 6,000 and 15,000 euros a year. But the price here is not ostentation. It is filtering. It is the threshold necessary to guarantee quality, care, aesthetic discipline and a community that is not encountered elsewhere. Because Tuxedo members do not simply go on trips: they arrive in places when those places become unrepeatable. Venice at Carnival, at the Doge’s Ball. St. Moritz during The Ice, when the lake becomes a catwalk for classic cars. Cannes at the height of the Festival, Paris on New Year’s Eve, on its one suspended day. Every choice is temporal before it is geographical.
In these contexts, Tuxedo organizes dinners, parties, and trips with a precision that is surprising for the age of the protagonists. Aesthetic codes respected, impeccable dress, historical costumes, consistent sets. An elegant discipline that does not stiffen but amplifies spontaneity. They move like a group of friends, but the final effect is that of a theater company aware of its role. And this is where membership stops looking like a whim and becomes access.
The idea stems from a personal need. Gabriele Bonini and Riccardo Capotosti, despite rapid careers and privileged access, feel a void: sociality truly experienced, not consumed in passing. Beautiful events, interesting people, but lonely experiences. For two natural aggregators, this is not enough. It needs a shared ecosystem, a stable context, a common vision. It needs Tuxedo.
Gabriele is the pragmatic engine of the project. An entrepreneur who became a millionaire very young without inheritance, he turns intuition into structure, vision into process. He loves watchmaking, Made in Italy and an idea of elegance that is first and foremost behavior. Filippo Pignatti Morano is the cultural voice: an influencer with nearly a million followers, he directs Gentleman’s Gram and interprets the new international masculine with a look that anticipates trends. Riccardo Capotosti is the aesthetic signature: creative director, collector of more than 130 vintage cars, he reads spaces and turns them into cinema, filtering old money aesthetics with contemporary sensibility.
Tuxedo Society is a sophisticated organizing machine. It builds immersive experiences in Como, Portofino, Porto Cervo, London, New York, and Venice, taking care of every detail: historic residences that are often inaccessible, restaurants chosen with surgical precision, motorboat rides, cruises in classic cars, tastings, cultural moments. The days flow like choreography: shared breakfasts, lunches in unexpected places, dinners that become narrative settings, afters that seem like scenes from a movie. The value dinners, in particular, are tables designed to generate conversations that do not happen by accident, often with international artists and creatives.
The conciergerie is the invisible heart of the system. It doesn’t book: it anticipates. It does not execute: it translates desires into logistics. Wimbledon finals, invitations to couture shows, impossible tables, access that money alone does not buy. It is not luxury, it is privilege of access. And this is where membership becomes a way of life.
Media power is a natural consequence. Member communities exceed 10 million followers and generate hundreds of millions of monthly views. Each event produces premium, spontaneous, consistent content. Not noise, but storytelling. Unlike clubs that ban photos, Tuxedo chooses conscious sharing: elegant, respectful, never invasive. The content becomes an emotional archive of an age that does not return, a collective memory of unrepeatable moments.
And then there is the ultimate truth. Behind impeccable Tuxedos and historic buildings, boys remain boys. Natural, vital, inclusive. No rigidity, no distance. They know how to be elegant without being plastered, have fun without losing measure. It is this balance between form and spontaneity that makes Tuxedo unique. A club exclusive by quality, not distance. A club that lives above without looking down. A mobile place where, surprisingly, one feels at home.
