Italian fashion house Sergio Soldano makes its return to the spotlight during New York Fashion Weekin partnership with Fashion Group International
Born in the late 1960s, the brand founded by Sergio Soldano, loved by international high society and cultural icons such as Liz Taylor, Gina Lollobrigida, Monica Vitti and Virna Lisi
Reborn with a new verve revealed at the presentation of the Fall/Winter 2026-2027 collection at Printemps New York, in partnership with Fashion Group International Inc.
sergio soldano https://www.instagram.com/sergiosoldano/
The Sergio Soldano brand was acquired by Desire Holding Group in 2024 and is now led by Co-Creative Directors Giovanni Premoli and Dario Di Bella.
The new management intends to continue Soldano’s legacy by emphasizing Italian heritage, excellent craftsmanship, premium materials and a bold stylistic vision. after decades marks a refined renaissance in women’s luxury.
Impeccable construction and precious details define the elegant, powerful and contemporary Sergio Soldano woman.
- Maison Sergio Soldano’s presentation at Printemps
Set in Manhattan’s Financial District, Printemps https://us.printemps.com/ New York is the perfect location for Sergio Soldano’s collections because of its ability to blend Parisian heritage with contemporary creativity. And it was also the right stage for the new launch.
Prominent figures from the New York fashion world attending the event included FGI President and CEO Maryanne Grisz and Printemps America CEO Thierry Prevost, along with other notable personalities.
Sergio Soldano’s Creative Directors, Giovanni Premoli and Dario Di Bella, were present to personally introduce the collection, joined by Antonio Lemma, founder of Desire Holding, S.A. The elegant audience of Manhattan trendsetters and socialites also included Fern Mallis, Jason Schupbach, Nicole Fischelis, Alyce Panico, Olga Ferrara, Nolan Meader and other VIP guests.
Art Deco sophistication and French charm characterized the Maison’s presentation, in which a live artistic performance brought the collection to life, with Sergio Soldano models interpreting the garments in motion, transforming the presentation into a living tableau.
An evocative violin performance by renowned artist Lauren Cauley, accompanied by the evocative performance of vocalist Minda Larsen, lent merit to the evening, infusing it with emotion and theatrical intensity.
- The Sergio Soldano collection, the debut of Co-Creative Directors Giovanni Premoli and Dario Di Bella
The new collection includes luxury ready-to-wear, footwear, bags and accessories
Rather than repurposing archival silhouettes, the designers interpret the maison’s legacy as a living, evolving language. Each silhouette is conceived from scratch, with accessories and elements entirely rethought and created through high craftsmanship and hand-finishing techniques, new shapes and noble materials – resulting in a renewed aesthetic rooted in Italian excellence.
The collection is developed through four macro-themes that explore ornament as a form of expression and renewal:
- The Architecture of Black, the Revelation of the Anemone
Black tones, architectural silhouettes, and sculpted volumes in leather and silk define a new confident elegance. A handcrafted leather anemone emerges as a distinctive motif, a symbol of rebirth, resilience, and quiet strength.
- Genoa: Return to the Origins
A tribute to Maestro Sergio Soldano’s hometown, where historic buildings and monumental urban perspectives are translated into graphic prints on silk and sculptural forms, rooting the rebirth of the maison in its cultural and geographical roots.
. Squares in the City, Urban Geometries.
Urban geometry meets sartorial precision. Clean lines, functional volumes and vibrant accents define a contemporary wardrobe designed for fluid movement, versatility and modern city life.
o The Time of Sinopia, Rebirth
A poetic reflection on creative beginnings, inspired by preparatory drawings of frescoes and architectural details along Via XX Settembre in Genoa. Memory is transformed into print, gesture and vision projected into the future.
Dario Di Bella, Co-Creative Director of Sergio Soldano:
Fashion is a medium through which to express culture, memory and imagination. Fashion is not only about form, but also about feeling, gesture, and narrative. Being here tonight, surrounded by friends, supporters and partners like FGI and Printemps New York, is the most meaningful way to honor this vision and celebrate the return of Maison Sergio Soldano.
Thierry Prevost, CEO of Printemps America: “The return of Sergio Soldano is both timely and timeless. At Printemps New York we are drawn to brands that honor their roots while finding a new voice, and this collection beautifully embodies that spirit.”
Maryanne Grisz, President & CEO of FGI: “Fashion Group International Inc. has always stood at the intersection of fashion heritage and future innovation. It is an honor for us to celebrate Sergio Soldano’s legacy while supporting leaders of the future like Giovanni Premoli and Dario Di Bella who, with the support of Desire Holding and in partnership with Printemps New York, are charting a new and inspired path for Maison Sergio Soldano.”
Desire Holding Group https://www.linkedin.com/company/desire-fragranceshas been producing and distributing well-known brands in the U.S. market for years, including Ferrari and Jacques Bogart, and having signed exclusive licenses with Bill Blass, Katy Perry, Jesse McCartney, Carmen Electra, and Rampage, among others. Today Desire Holding Group also holds exclusive licenses for Jacob&Co, S.T. Dupont, Pierre Cardin, GCDS, Baby Phat and Alfa Romeo, with new collaborations soon to be announced as part of the expansion of the Group’s Premium Division.
