New format signed with Woom Communication celebrates connection, creativity and international community
On the occasion of Milan Fashion Week FW 26/27, the first edition of “Sita & Friends,” an exclusive dinner conceived by Sita Abellán in collaboration with Woom Communication, a Milan-based communication agency, was held at Hotel Calimala Milano. The event marks the official start of the collaboration between Sita Abellán and the agency founded by Andrea Cristaudo, together with Enrico De Candia, the artist’s manager, with the aim of developing high-impact projects and events during the main events of the international fashion calendar. In the heart of the most intense days of Fashion Week, “Sita & Friends” was born as a moment of pause and connection: an authentic space among friends, creatives, brands, showrooms, multi-press offices and press representatives, gathered in an elegant but informal atmosphere. The intent is to encapsulate the energy of Milan in a convivial context capable of combining strategy, relationships and spontaneity. The evening was distinguished by a total white concept with white and silver details, which defined the aesthetics of the event, making it consistent with the sophisticated and contemporary identity of the protagonist. The experience was accompanied by the music of DJ Ain’t George, who curated the musical selection creating a refined and dynamic background throughout the dinner. This first edition represents the beginning of a format destined to become a recurring event during the upcoming Fashion Weeks, with the goal of consolidating itself as one of the most anticipated moments in the calendar parallel to Fashion Week. DJ, model and creative director originally from Murcia, Sita Abellán is a reference figure in the contemporary fashion scene. Throughout her career she has collaborated with global personalities and brands, including Kim Kardashian and Anitta, establishing herself as a style icon between fashion, music and pop culture. The dinner was attended by brands, showrooms, multi-press offices, trade press and prominent guests including Chiara Ferragni, Veronica Ferraro, Marc Forné and Fai Khadra, confirming the relational and international value of the initiative. Woom Communication is a Milan-based communications agency specializing in branding, public relations, talent management and strategic events in the fashion, entertainment and contemporary culture sectors. Founded by Andrea Cristaudo, the agency develops projects capable of connecting international networks and the Milanese fashion system, with an approach oriented to community building and the creation of moments of high media impact.
