Viatelier is a new luxury travel brand specializing in bespoke travel that celebrates lifestyle, well-being, and contemporary culture.
- A New Way of Looking at Travel for Viatelier
Viatelier is a new Italian-American company that aims to redefine the concept of tailor-made travel through a sophisticated, emotional, and contemporary vision of Italy.
Founded by Micaela Occhioni and Tania Paganoni, Viatelier https://www.viatelier.com was born from the combination of a solid international background and a deep understanding of Italy, its finest offerings, and the latest trends in luxury hospitality
Experiential hospitality, longevity retreats, cultural entertainment—a microcosm of an all-Italian lifestyle is brought to life through adventures designed for the cultured, curious, and, above all, passionate traveler.
- Americans are among Viatelier’s top customers
The project is aimed at a predominantly U.S.-based, culturally sophisticated clientele, viewing travel not merely as an itinerary but as an immersive experience that combines exceptional hospitality, wellness, culture, food and wine, and social lifestyle.
The name itself encapsulates its fundamental essence: “Via” symbolizes travel and movement, while “Atelier” evokes the sartorial craftsmanship, aesthetic attention to detail, and personal touch that characterize every creation.
- A structure spanning both the Italian and U.S. coasts
Operating under a dual-hub model, Viatelier leverages a strategic presence on two fronts
The San Diego, California, office, managed by Micaela Occhioni, is dedicated to business development, public relations, and direct engagement with American clients and partners.
Rome serves as the operational headquarters led by Tania Paganoni, focusing on itinerary planning, the search for new experiences, and the strengthening of relationships with the Italian region.
- Viatelier. Connection and Territory
To ensure a highly personalized service, Viatelier draws on a well-established network of private guides, art historians, sommeliers, local experts, and industry professionals, complemented by direct relationships with historic estates, boutique hotels, Michelin-starred restaurants, premier wineries, and select artisanal businesses. This extensive on-the-ground presence allows us to offer guests exclusive access, the utmost discretion, and moments of authentic connection with Italian culture.
- The two founders of Viatelier
Micaela Occhioni – An international manager with over twenty-five years of experience in the telecommunications, innovation, strategic marketing, and business development sectors, Micaela Occhioni has held leadership roles at multinational companies, developing deep expertise in managing international projects and building relationships with high-profile clients. Based in San Diego, she leads Viatelier’s business development in the U.S. market, working with clients to design highly personalized travel experiences and contributing to the brand’s international growth.
Tania Paganoni —With a professional background spanning fashion, events, and the worlds of wine and hospitality, Tania Paganoni embodies the creative and local spirit of Viatelier. A WSET-certified professional and Champagne Ambassador, she lives and works across Italy’s leading destinations, where she constantly seeks out new experiences, selects top-tier partners, and develops exclusive itineraries.
Thanks to its in-depth knowledge of the region and the network of relationships it has built over the years, Viatelier is able to offer exclusive access to places, producers, hotels, restaurants, and authentic experiences that are difficult to access through traditional channels.
Every journey begins in the field. From selecting new charming accommodations to meeting with chefs, hoteliers, producers, and local partners, Tania Paganoni and Micaela Occhioni devote part of their time to exploring the region together. This ongoing work of research and relationship-building allows Viatelier to offer itineraries that are always original, authentic, and tailor-made.
