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Irvine Method: a mix of precision, curiosity, research and a lot of irony

 

Irvine Method: a mix of precision, curiosity, research and a lot of irony

Studio Irvine a Milan-based architecture and design firm specializing in product design, art direction, and material space and architecture design.
Led today by architect Marialaura Rossiello, the studio was founded in 1988 by James Irvine, the unforgettable British designer who arrived in Milan in the mid-1990s, attracted by the design culture present in the city.
An interest that united him with Marialaura Rossiello, who was also driven by the same motive to move from Naples. In the course of its evolution, the firm has developed a design method made of curiosity, love of detail and a lot of irony, combining a rigorous British-style approach with the layering of historical tradition typical of Italian architecture.

“The Irvine Method a method developed over the firm’s 30-year history and implies a recognizable approach not only in the final product, but in the entire process that, starting with the material, involves all stages of transformation: from production to communication and product strategy. A method that I wanted to summarize in the list of buzzwords that guide me along the way, depending on whether I approach the project from the perspective of art direction, product design, or architectural design.

Respect the material and its production processes. Building a consistent and independent corporate identity. Create a working team in which project culture and business culture can be combined. Respecting the Genius Loci. Designing alchemy of space light and matter. Ambition for timelessness.
I like to call it the Irvine Method: a mix of precision, curiosity, research and a lot of irony.
For me, restarting means starting over from single-materiality.”

 

“The Irvine Method a method developed over the firm’s 30-year history and implies a recognizable approach.”

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